Google Ads is by far one of the most effective ways to spread the word about your business. You may have heard that Google had launched Gallery ads back in 2019, which featured a carousel of images along with your text ad. However, Google is......
Selling products in high demand takes a marketing plan to get your products out to the consumers and be profitable. And, with these changing times, marketing products that relate to COVID-19 have had a considerable impact. Since the COVID-19 outbreak jumped from a world emergency......
With the emergence and rapid growth of COVID-19, our world has dramatically changed overnight. Not only are sporting events being cancelled and businesses decreasing hours of operation, but entire countries are mandating shutdowns and advising quarantines. However, not every business can afford to close for......
SEO is one of the most effective ways of getting the traffic you want onto your site. However, as search engines are getting smarter, they are starting to crack down on websites making wrongful use of SEO. Although penalties are sure to keep abusers at......
Landing pages are marketing channels that can benefit any business and are a simple way to boost your sales. Whether you are looking to grow your mailing list or sell some stuff with a “Buy Now” button, creating an effective landing page can be a......
Large corporations are not the only ones that can use big data to assist them in decision making. If you are running a business, you might have already heard of Big Data and Data mining, which are now common terms in business circles. Data makes......
Google algorithm looks at thousands of signals before determining the page rank and its authority. Knowing which factor carries the most weight can be the key for webmasters and businesses to rank higher in search results. When it comes to SEO, we usually talk about......
User Experience (UX) is a critical factor for converting your incoming traffic into leads and then potential customers. UX talks about the experience of people visiting your website and the way they interact with your platform. It goes behind the scenes and accommodates all visuals......
Using analytics for business decisions has become a common practice in today’s world due to the easy access to a variety of analytics tools. It has amazed everyone how analytics can help businesses identify their audiences, improve their products and fix existing issues with their......
Crowdfunding is an excellent way to get access to the funds required for making a project successful. However, in today’s world, where there are thousands of projects emerging every day, you need to put in a significant amount of effort into making your crowdfunding efforts......
Over the last few years, the value of consumer data has posed new challenges for businesses. This is primarily because the way companies advertise their business is entirely dependent on the information collected through various platforms. While the marketers are aware of how valuable personal......
Currently, advertising has moved from newspapers and televisions to social media, where everyone is your target audience. Every company, no matter how small or large or new or old, is using social media to find potential customers. However, since the information is endless, presenting it......
The world of marketing has witnessed dramatic changes over the last few years. Today, marketing is based primarily on technological practices. It is especially important for startups to make sure that the marketing strategies they have in place follow the latest trends and practices. However,......
There is no doubt about the fact that Google Analytics has completely transformed the world of data collection. Businesses are now able to track the online behavior of their customers with the help of different Google Plugins and features. However, Google Analytics should not be......
Social media has now turned into more than just a platform to connect with other people. It has now become a platform where companies can meet possible buyers. Many companies nowadays use social media to gain traction for their product or in other words, create......
Traditional Content Marketing The last ten years have witnessed a growing importance of content creation for businesses from every industry. Businesses today spend a significant amount of time to come up with content that will attract the right customers. However, with the changes in digital......
Big Data Analytics has revolutionized the way businesses make decisions and operate. With access to extensive information, marketers now base their strategies on the data that has proven to be game-changing for all industries. Marketers are now able to understand customers like never before and......
Thanks to the massive success of Bitcoin and other crypto-currencies many entrepreneurs have made their away to compete with other companies with their own ICO.With many new companies starting their journey toward a successful crypto currency endeavor, many fell short on their way. Some had......
America has been fighting the war on drugs for many years. Marijuana is an antidote to many diseases, the U.S finally decided to turn eyes away from it. Although the U.S has legalized the use of the drug in over 30 states, many companies looking......
In this day and age, due to the extremely competitive market, companies compete with each other on many fronts. One of these fronts is the recognition on the internet. While having a website is an integral part of starting a business, it doesn’t matter how......
Cryptocurrency is one of the most talked about topics today, which is why it is not uncommon to witness it appearing on blogs, forums, discussion boards, etc. these days. Due to the high interest of people in the world of cryptocurrency, the concept of ICO......
A loyal customer base is what every business hopes to achieve through its efforts. But attaining this objective is not as easy as one would think. With so many competitors in the market, it is difficult for businesses to etch a mark for themselves in......
Big Data Analytics has revolutionized the way businesses make decisions and operate. With access to extensive information, marketers now base their strategies on the data that has proven to be game-changing for all industries. Marketers are now able to understand customers like never before and......
The way you plan your social media presence is vital to the success of your overall digital marketing strategy. With so many platforms available today, businesses need to make sure that they are competing effectively with each other. To be able to do this, organizations......
Metrics are the numbers that matter for your business. When it comes to marketing, they are everything because they help you optimize your budget, find your most valuable customers, determine which ads are working the best and so much more.The top digital marketing agencies for......
The world of digital marketing is booming like never before. Now is the time to get your business on track for building more sales and boosting your client base. A traditional marketing company may not be the exact thing that you’re looking for, so it......
Working with a website promotion agency for startups allows budding businesses to capitalize on emerging technologies in order to drastically improve their market reach right out of the gate. With the advent of so many modern day marketing tools, market exposure is far more efficient......
Advanced analytics is the latest iteration of marketing techniques designed to help drive changes and improvements in business practices. While valuable to all aspects of a business, advanced analytics is particularly helpful to the marketing effort, specifically in optimizing the communication and relationship with individual......
Analytics based marketing is effective because it is based on real data rather than speculation. An NYC Digital Marketing Agency that focuses primarily on analytics driven marketing techniques is far more likely to be successful with its campaigns as opposed to experimentation or speculation. There......
All too often, companies burn a large percentage of their marketing budget on preparation rather than the real work that leads to higher revenue. Final Step Marketing is a leading digital marketing agency in New York that will ensure this never happens for your business.......
One of the most significant hurdles for startups and even established businesses to overcome is financing. Many startups are unable to get the amount they need from a bank loan or other financing methods. In these and other circumstances, hiring a crowdfunding marketing agency can......
Analytics based marketing is effective because it is based on real data rather than speculation. NYC digital marketing agency that primarily focus on analytics driven marketing techniques are far more likely to be successful with their campaigns as opposed to experimentation or speculation. With the variety......
There’s no doubt that well planned and high quality digital marketing is fundamental to the success of virtually every business out there. However, company owners and managers often focus on the marketing strategies and techniques that they are the most familiar with rather than experimenting......
It is always well worth the investment to hire a website promotion agency that specializes in helping startups get off the ground if you’re able to do so. In a competitive environment, the quality of a startup’s website marketing can certainly make or break it.......
Direct marketing is certainly not new, but it remains one of the most reliable forms of reaching your potential customers. It is a potential goldmine for companies that have yet to implement it. Studies have found that 77% of people who receive direct mail are......
Justifying the cost to hire a business consulting company in New York can be challenging for some business owners. However, a good business consulting company is worth its weight in gold and can help you at any stage of your venture, whether you’re working out......
Final Step Marketing has gained a reputation for being an innovative business consulting company in New York by offering unique digital marketing and consulting services such as pay for results SEO, results driven crowdfunding marketing, content and social media marketing, effective PPC viagrasansordonnancefr.com management, email......
Startups need an effective marketing plan to help guarantee the greatest chance of success. There are plenty of reasons why a digital marketing agency for startups might be hired at some point prior, during or after a startup launch. What’s the best time to hire......
If you’re on the fence about hiring a crowdfunding marketing agency, it is a good idea to plan out the reasons why you might want to hire one and justify the cost. Working with an agency like Final Step Marketing can make a lot of......
Both new and established companies need a well-defined brand and a strong branding strategy. It’s essential for both types of companies to hire a branding agency in NYC at some point. It doesn’t mean that a company has to hire an agency that specializes in......
There are several great SEO agency options available when you’re searching for one in the New York City area. But trying to find the best SEO company in NYC can be a bit of challenge, as each agency specializes in different areas of SEO. Final......
The reality of crowdfunding is that it is far from easy – even for those who are experienced with it. If you’re in the process of planning out a crowdfunding campaign for your new product, service, non-profit or any other reason, it can make a......
Any business has to justify every expense, but it’s particularly important for startups to be sure that they are very wisely spending their budget, as it can literally make or break their chances of success. Hiring a digital marketing agency for startups can be a......
Hiring abranding agency in NYC can end up being the difference between succeeding at a new venture or failing; that’s how crucial branding is to any new or established business. Branding helps a company get noticed and establishes a unique presence and reputation that clearly......
Whenever you need search engine optimization for your business, you’ll always want to do your research and work with thebest SEO company in NYCthat your money can buy. Keep in mind that the term “best” is very subjective when it comes to SEO, and really......
When you’ve reached a plateau with your marketing, when you’ve run out of ideas, or when your own marketing campaigns start to fall off a bit, an experienced digital marketing agency in New Yorkcan help you get back on track and come up with fresh......
In the last several years, mobile marketing has continued to dominate as the leading trend in marketing. In fact, it has all but entirely conquered desktop Internet use. For some small businesses, the idea of marketing through mobile apps may be daunting. But it is......
When it comes to your business, it’s pretty likely that digital marketing isn’t your main focus. So when you hire employees, you’re most likely going to hire people who do what your business does; this leads to a need for outsourcing non-essential positions. Digital marketing,......
Utilizing SEO in the digital marketing of your business is an effective marketing technique. When it comes to looking for help in this, searching for the best SEO company in NYC can seem like a daunting task. Here, we have provided some important questions you......
Everyone knows that the most important thing a business needs is a client base, and the pressure to efficiently gain and maintain a solid clientele can sometimes be overwhelming to a new business. Effective marketing is one of the most important factors, and it has......
Using a social media marketing company in NYC and harnessing the power of captivating content can have major positive impact on your business and the way you connect with your customers. Engaging in social media allows your business to reach out to a much larger......
Business owners often pride themselves on being skilled at juggling multiple tasks and may notthink about hiring a business consulting company in New York. However, managingmultiple areas can often become overwhelming, especially as a business is starting to grow. No matter what stage you are......
When you’re looking for the best SEO company in NYC it can be challenging to sort through the many options that you’ll find with a quick Google search. Youmight choose an SEO company located in New York City because of the fact that some of......
Hiring a crowdfunding marketing agency can have a significant impact on the success of your next crowdfunding campaign. It’s essential to performseveral preliminary marketing steps prior to the launch of your next campaign, and if any of those steps are neglected it can easily result......
Whether you’re in the process of establishing a new brand or rebranding your business, it’s helpful to hire a branding agency in NYC to assist you with the process. A professional branding agency will utilize their experience and knowledge to create an effective branding strategy......
Creating and implementing effective, well-planned and targeted direct marketing campaigns is unquestionably one of the most effective ways to drive leads and sales to your business quickly, whether it is through your in-house experts or an agency. A direct marketing agency in NYC can assist......
In the last several years, mobile marketing has continued to dominate as the leading trend in marketing. In fact, it has all but entirely conquered desktop Internet use. For some small businesses, the idea of marketing through mobile apps may be daunting. But it is......
When it comes to your business, it’s pretty likely that digital marketing isn’t your main focus. So when you hire employees, you’re most likely going to hire people who do what your business does; this leads to a need for outsourcing non-essential positions. Digital marketing,......
Utilizing SEO in the digital marketing of your business is an effective marketing technique. When it comes to looking for help in this, searching for the best SEO company in NYC can seem like a daunting task. Here, we have provided some important questions you......
Everyone knows that the most important thing a business needs is a client base, and the pressure to efficiently gain and maintain a solid clientele can sometimes be overwhelming to a new business. Effective marketing is one of the most important factors, and it has......
Using a social media marketing company in NYC and harnessing the power of captivating content can have major positive impact on your business and the way you connect with your customers. Engaging in social media allows your business to reach out to a much larger......
Business owners often pride themselves on being skilled at juggling multiple tasks and may notthink about hiring a business consulting company in New York. However, managingmultiple areas can often become overwhelming, especially as a business is starting to grow. No matter what stage you are......
When you’re looking for the best SEO company in NYC it can be challenging to sort through the many options that you’ll find with a quick Google search. Youmight choose an SEO company located in New York City because of the fact that some of......
Hiring a crowdfunding marketing agency can have a significant impact on the success of your next crowdfunding campaign. It’s essential to performseveral preliminary marketing steps prior to the launch of your next campaign, and if any of those steps are neglected it can easily result......
Whether you’re in the process of establishing a new brand or rebranding your business, it’s helpful to hire a branding agency in NYC to assist you with the process. A professional branding agency will utilize their experience and knowledge to create an effective branding strategy......
Creating and implementing effective, well-planned and targeted direct marketing campaigns is unquestionably one of the most effective ways to drive leads and sales to your business quickly, whether it is through your in-house experts or an agency. A direct marketing agency in NYC can assist......
FinalStepMarketing will be invading the largest start-up conference this September and helping it’s clients introduce their revolutionary products to the world. Look out for us September 21st through 23rd at Disrupt San Francisco! In light of our much anticipated attendance we will be running several......
SEO is hands down the most effective digital marketing method today. The challenge with SEO is that it takes time to move up the search rankings and results are never a guarantee, since it is Google and Bing’s secret algorithms that ultimately determine your fate.......
Building a nice looking website has never been easier. Numerous companies now offer well designed templates that can be quickly and easily populated with content, photos, and products. One familiar concept separates these websites from ones that are able to attract customers and have high......
The Facebook Marketing Series is presented by Webtrends, helping brands acquire, engage, nurture and optimize Facebook fans. Get the Social Media Marketing Playbook, a guide for maximizing returns. Download now. At this point, most people know to market their business onFacebook — there are more than 900 million people on the social......
Women are leaving the workforce in droves in favor of being at home. Not to be a homemaker, but as job-making entrepreneurs. By Natalie MacNeil A quiet revolution is taking shape right now among women. Unlike the Quiet Revolutionthat began in the 1970s which saw women......
Thanks to the variety of social media marketing tools available today, there is a nearly endless stream of data available to marketers. That could make it tough to determine what metrics actually matter for your campaign or brand and why. Here are nine key performance indicators and......
Whether it’s keeping up on the latest web memes on Reddit or Tumblr, following your favorite comedians onTwitter, profesionally networking on LinkedIn, or staying in touch with college friends on Facebook, social media has become an integrated and constant part of our everyday lives. To digital natives, it may be......
At this point, no single customer engagement channel can deliver marketers a complete picture of consumer behavior. Google knows what you’re interested in, but not what you’ve done. Facebook knows who your friends are, but not what you buy. Pinterest knows what you share, but not......
FinalStepMarketing is now offering comprehensive social media management services. Social media is about much more than just having a lot of followers. We believe a few loyal followers are far more valuable than a 100 who do not engage with a brand. We focus on:......
One of the main reasons marketing campaigns fail is due to poor market segmentation. Knowing exactly who your customers are and what they need, seeing how they interact with your website, understanding your competitors business model, and being the first to recognize demand and opportunities......
The client was a large PPE (personal protective equipment) distributor, operating in the midst of Covid, under strict regulations.
Their objective was to reach very specific decision makers at schools, government, and other select industries.
The client was operating under a tight marketing budget and had limited time, which negated many traditional marketing channels.
Scraped contact information of targeted contacts, segmented by industry, company size, position within the company, seniority, and knowledge of healthcare space.
Conducted a 3 phase marketing outreach:
Qualification included a thorough questionnaire, followed by a qualifying call from the client’s rep.
We were able to provide highly qualified leads for the client for $62.
This number exceeds all paid media standards in their industry.
Our client was one of the most popular veterinary clinics in the tri-state area. After spending over 27k over a 6 month span with a large local agency to manage their ad spend they brought us on to audit the campaign, which was failing to scale.
Start:
After 10 days of our work:
Adjusted ad copy to focus on differentiation and customer pain points
Integrated a more thorough negative keyword list
Implemented a comprehensive split testing program
Eliminated low converting income, age, and demographic segments
Implemented a post lead capture referral incentive program on the landing page
Reduced cost per conversion from $10.84 to $3.65
Increased lead to paying customer rate from 28% to 42%
Replicated the campaign to Microsoft Ad Center to increase reach, while retaining cost of customer acquisition.
We took over a FaceBook ads campaign with a $7,000 daily ad spend that was converting at nearly $8 after 4 months and ongoing support from a facebook rep. The campaign was losing thousands of dollars per day and on the verge of putting the client out of business.
Automated email sales funnel.
Referral incentive and affiliate program.
Advanced tracking systems for all landing pages.
Revision of all ad content and video promotion design.
Market research leading to a complete revamp of campaign targeting.
Conversion on nearly all ads was brought down below 90 cents (as seen in the screenshots below), a rate virtually unattainable in the industry.
The client was a lifelong entrepreneur, with limited funding, but large ambitions. His idea was a unique software targeted at real-estate brokers. He knew he did not have the budget to contract an agency to do all the work for him, and understood that having a low skilled off-shore team handle the marketing would not allow him to get ahead of the competition. He wisely decided to contract Final Step on a mentorship basis.
Conducted all the market, consumer and competitor research necessary to help him gain a good grasp of what was ahead.
Built an easy to follow marketing strategy that fit his skillset and the time he had to dedicate, and focused on organic marketing, rather than expensive media buying.
Provided comprehensive 1 on 1 training until the client was comfortable taking over on his own.
Through guidance and support of our network, the client was able to obtain excellent press and cross promotion from partner companies. This provided the business with expedited growth, without a large upfront investment. After reaching the 10,000 member benchmark, we were able to connect him with strategic investors to expand the business further. The software is currently one of the top sellers in the industry and has been featured by many notable real-estate publications.
We were working with a well-known male fashion brand that was highly reliant on word of mouth promotion and resistant about investing in more traditional digital marketing channels. We advised expanding on their “bread and butter” by adding digital affiliate marketing capabilities.
Implemented an affiliate program, which rewarded individuals for referring their friends to the website.
Built a multi-level marketing team leader function for those who wanted to make the most of the opportunity. This allowed affiliates to get rewarded for bringing in other productive affiliates (team leader capability).
Created an automated referral incentive function for those who have successfully completed a purchase.
Developed comprehensive training and promotional material to maximize affiliate efforts.
We were able to recruit over 80 affiliates (only ones who generated traffic are included). Over a 12 months period the affiliates have generated over $1.7 million in gross revenue and helped recruit hundreds of other brand ambassadors through the MLM function.
Our client was operating an e-commerce website in the highly competitive mobile accessories space. The business was experiencing a poor 0.3% conversion, a high 48% drop off rate at checkout, and low visitor engagement throughout the funnel.
Revamped website content
Updated website layout for optimal UX
Implemented various software to improve retention, time-on-site, and lead capture
Build in advanced analytics capability by implementing: google tag manager, heat maps, and e-commerce engagement tracking
After 45 days the website conversion rate increased by 4.1%, the checkout drop off rate decreased by 22%, and average customer purchase went up by 11%.
A dietary supplement distributor, with over 14 years in the business, and a large user base. The customer was relying solely on a basic Google Analytics setup to track customer engagement. This was highly restrictive due to the size and diversity of the userbase. Our goal was to identify behavioral patterns to establish advanced targeting and communications.
Implemented Google analytics goals, tag manager, and linked AdWords to assure all vital data is being captured. Added heat map tracking software to establish consumer interest throughout the website and its extensive inventory. Tracked the customer flow to determine which products led to drop off, which increased time on site, and which made people consider increasing their purchase volume. We rebuilt the help pages to determine what questions customers had before adding certain products to the cart or abandoning the website. We implemented software that automatically captured certain users contact info in the background, increasing lead capture rate by 18%. We used SAS to further analyze the data and build extensive customer segmentation, which allowed the client to craft content that hit very specific pain-points for each type of customer.
Key performance metrics increased across the board, including on-site conversion, user time on site, referrals, repeat purchases and purchase volume, and email response rates. The newly captured data allowed us to build a sophisticated sales funnel which prompted customers with additional products specific to their unique needs, at the optimal times and communication frequency. Through the use of the new data, we are currently working on expanding the clients offering through affiliate services, including personal consulting services and paid webinars.
Our client was an established medical analytics platform. The company developed an advanced telemedicine software solution, and wanted to use the existing userbase to help bring it to market. Our job was to do this through minimal marketing spend and build up the user base to 4,000 members within 60 days, in order to satisfy investor requirements.
We re-branded the company creating a one stop, full service medical communications solution. We built an email funnel with a sophisticated multi-level referral program for existing software users. We used retargeting to reach the clients Facebook followers. We created an on-site community where customers came to ask various business development questions, in exchange for sharing the platform with their network. We used the referral program through all of these channels to drastically increase organic reach.
We reached our target within 18 days of main campaign launch, and within the 60 day mark grew the user base to over 7,000 members, nearly doubling our KPI. After combining our fees and campaign cost, the goal was accomplished at $11 below industry average cost of customer acquisition.
Our client was operating a newly established website in a highly competitive wedding industry and failing to achieve SEO traction after working with an award winning Australian agency for nearly 7 months.
Provided complete on-site and mobile optimization
Built premium content and used it to obtain top ranking PR
Researched competitors and established a network with the top channels
Engaged in weekly off-site outreach in order to build high-quality backlinks
Achieved page 1 ranking on more than 90% of keywords
Outranked several companies who had over 3 years of intensive SEO work
The clients conversion rate increased by over 38% and event attendance grew drastically
Our client was working to raise funds for an innovative drone technology. After failing to raise funds from angel investors and VC.
Launched a 30 day KickStarter campaign
Implemented unique social media communication strategy
Ran a full PR campaign to build traction prior to launch
Built an 18,000 person email list of robotics enthusiasts
Used referral incentive and affiliate marketing to build word of mouth
Raised $470,000 via KickStarter
Raised an additional $8,000,000 through VC due to the success and proof of concept established on KickStarter
We took over social media management for a sports news and media channel in the highly competitive Mixed Martial Arts (MMA) vertical. The client’s internal team was putting in nearly 11 hours per day into growing the social media following and was struggling to pull followers from the industry leaders.
Focused on digital PR to drive traffic
Implemented influencer marketing strategies
Used unique referral incentive programs and sweepstakes
Implemented unique content strategy to differentiate the client
Used network marketing with non-direct competing social channels
Facebook – 610,000+ followers
Twitter – 122,000+ followers
Youtube – 160,000+ followers
Instagram (35 days of activity) – 12,700+ followers
Website traffic growth as a direct result of social media activity – 340%
The client was able to increase their advertising and media pages by more than 600% as a result of it’s social media traction.
Our client was operating in a highly competitive healthcare and biotech verticals, where the email open rates stood at mean of 19.14%, with a click through ratio of 2.94%, and click to open ratio of 15.38%. The client was performing more than 15% below industry standards. The client was also obtaining targeted contacts at a rate of $2.80 per contact, which is near average in the respective vertical.
Improved subject lines and content across the board
Helped the client source leads from more cost efficient sources
Established advanced list segmentation based on consumer psychographics and engagement
Updated the wireframe and design of email templates and implemented improved call to action
Email open rate – 42%
Click through rate – 5.3%
Lead sourcing decreased to – $1.20 per contact